Version: 2.0
Last Updated: December 2025
1. Introduction
This Cookie Policy explains how MyAcumen (“we”, “us”, “our”) uses cookies and similar tracking technologies on our website and online services, including our assessment platform and membership community. It forms part of our broader Privacy Policy.
By continuing to use our website and services, you consent to our use of cookies in accordance with this policy, unless you choose to disable them via your browser settings or our cookie management tools.
For full details on how we collect and use data generally, please refer to our Privacy Policy.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website or use an online service. They help websites and applications remember your actions, preferences, and settings, enabling functionality and improving user experience.
Two main types of cookies:
Session cookies: Automatically deleted when you close your browser.
Persistent cookies: Remain on your device for a set period (days, months, or longer) or until you manually delete them.
Cookies work alongside other tracking technologies, including:
- Local storage and session storage
- Web beacons and pixels
- Server logs
3. What Cookies Do We Use?
We use the following categories of cookies on MyAcumen:
a) Strictly Necessary Cookies
These cookies are essential for the operation of our website and services. They enable core functionality without which services cannot be provided.
Purposes:
- Logging you into your account and maintaining your session
- Remembering your login state across pages
- Processing payments securely via Stripe
- Protecting against fraud and security threats
- Maintaining CSRF (cross-site request forgery) protection
Examples:
- Session ID tokens
- Authentication cookies
- Security validation tokens
Consent Required: No, these are essential and cannot be disabled without breaking functionality.
b) Performance Cookies
These cookies collect anonymous information about how visitors use our website and services, such as pages visited, time spent, and interaction patterns. This helps us understand user behaviour and identify technical issues.
Purposes:
- Analysing website performance and load times
- Identifying errors and troubleshooting issues
- Understanding which features are most used
- Measuring overall site traffic and trends
Examples:
- Google Analytics (_ga, _gid, _gat)
- Session recording tools (if used)
Data Collected: Anonymous usage patterns; does not personally identify you.
Consent Required: Yes, these are non-essential and require your consent.
c) Functional Cookies
These cookies enable enhanced features and remember your choices to provide a better experience. They allow us to personalise your interaction with MyAcumen.
Purposes:
- Remembering your username or email for faster login
- Remembering your language or regional preferences
- Storing your chat or support tool preferences
- Maintaining your assessment progress and settings
- Remembering which community forum posts you’ve read
Examples:
- Preference cookies
- User setting cookies
- Progress tracking cookies
Consent Required: Yes, these are non-essential and require your consent.
d) Targeting and Advertising Cookies
These cookies are used to build a profile of your interests and preferences. They may be used to show you relevant content or advertising on other websites you visit.
Status at MyAcumen: We do not currently use targeting or advertising cookies. If we introduce these in future, we will update this policy and seek your explicit consent.
4. Third-Party Cookies
Some cookies are placed on our website by third-party services that provide functionality or services to us. We do not fully control these cookies, but we ensure third parties respect your privacy.
Third parties that may place cookies include:
Payment Processors
- Stripe (for secure payment processing)
- Cookies used for fraud prevention and payment security
Analytics Services
- Google Analytics (to understand site usage)
- See Google’s Cookie Policy at https://policies.google.com/
Hosting and Content Delivery
- Knack (our database platform)
- WordPress (website hosting)
- Cookies enable platform functionality and performance monitoring
Email and Communication Tools
- ConvertKit (for newsletter and CRM communications)
- SMTP2Go (for email delivery)
You can review their respective privacy and cookie policies for detailed information. We recommend checking their policies if you want to understand how they use your data.
5. Cookie Consent and Control
Initial Consent
When you first visit our website, we display a cookie banner explaining our use of cookies. This banner allows you to:
- Accept all cookies
- Reject non-essential cookies
- Manage your preferences in detail
Changing Your Preferences
You can manage your cookie preferences at any time by:
- Adjusting settings in our Cookie Consent Tool (available via footer link or in your account settings if logged in)
- Clearing cookies in your browser settings (see Section 6)
Important Note
Disabling strictly necessary cookies will impair site functionality and may prevent you from:
- Logging into your account
- Completing assessments or memberships
- Processing payments
- Using secure features
We recommend keeping strictly necessary cookies enabled. You can safely disable performance and functional cookies, though this may reduce your experience quality.
6. Managing Cookies in Your Browser
You have the right to control cookies via your web browser settings. Most browsers allow you to:
Block new cookies from being set
Delete existing cookies
Allow cookies from specific sites only
Set cookies to delete automatically when you close your browser
Instructions vary by browser:
- Chrome: https://support.google.com/chrome/answer/95647
- Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/
- Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
Please note that blocking or deleting cookies may affect your ability to use MyAcumen services fully.
7. Do-Not-Track (DNT) Signals
Some browsers include a “Do Not Track” feature. MyAcumen respects DNT signals where technically feasible, but we cannot guarantee full compliance with all DNT requests, particularly for strictly necessary functionality.
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect:
- Changes in our services
- New cookies or technologies
- Legal or regulatory requirements
- User feedback
When we make updates, we will:
- Revise the “Last Updated” date at the top of this policy
- Notify you of material changes via email or website notice
- Seek fresh consent where required
9. Cookies and Your Privacy
Cookies work alongside other data collection practices described in our Privacy Policy. For details on:
- What personal data we collect
- How we use your data
- Your data protection rights
- How long we retain data
Please refer to our Privacy Policy (link to be added).
10. Contact Us
If you have questions about our use of cookies, would like to exercise your preferences, or have concerns about cookie usage, please contact:
General Enquiries:
Email: hello@myacumen.online
Data Protection Officer (DPO) – for formal privacy/cookie concerns:
Name: Garry Mansfield
Email: garry@myacumen.online
Address: MyAcumen, Halstead, Henley in Arden, B95 5JL, UK
You can also lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/ if you have concerns about how we use cookies or handle your data.
End of Cookie Policy